Discussion about this post

User's avatar
Jojo's avatar

Talking of the cycle of social media, on a workshop the other day and most of us agreed that social media is like an abusive relationship. It's not there anymore to build your business or community, it's there to make the business behind the platform rich.

It's not to say it doesn't happen, because it does, and community can be built - it's just a steeper mountain to climb these days.

Love your stuff and wish dearly that I could see your show.

Is there any way I could buy someone two tickets that may not otherwise be able to attend?

Expand full comment
Mo Fanning's avatar

Sure, sixty likes feels tiny when you’ve previously sold out 500-seat theatres, but sixty REAL humans reacting to your work (even online) is … two overcrowded British classrooms (or a very long queue at Greggs). Twelve on TikTok is one of those useful WIP pub gigs in an upstairs room where you’re trying out ideas and honing your material. Which is kind of what you’re doing, right? What I’m saying is… numbers can hide the truth and it’s really not as bad as you’re letting yourself think.

You’re giving us early acolytes (my choice of word) everything to build the sort of street team no fucker could buy with any amount of money. (I can be bought, but that’s a whole other story).

And I do mean to show up for a livestream, but I spend my day staring at a computer and my husband gets a nark on if I’m not around in the evenings. They land when we’re in what we (apparently) call family time. Sorry. This is me, not you.

Your Insta idea is brilliant - and you already know algorithms love consistency, so just keep doing what you’re doing. Have you seen the latest run of ‘Hacks’ – you could use what the main character in that does to boost her show. Tease the sting of one of your brilliant jokes and cut before the payoff, and point people to the live show for the full release. That way you’re giving nothing away, but you’re getting stuff out there for name recognition. Feeding the machine.

That eight week tunnel is going to stay tough - tunnels feel like coffins until the exit curve appears. Stick to the rule you wrote: show up, ignore the metrics, throw spaghetti (other pasta is available, linguine has similar properties). When a strand sticks, double the recipe. When it slides, scrape, season, replace.

On the days the bed feels like quicksand, glance around: your nice bedding, Bernie’s blankie, your current best mug. It’s not baggage, it’s ballast and ships need weight to stay upright in choppy seas.

God, but I hope this helps x

Expand full comment
5 more comments...

No posts